At Bitmenu we are experimenting with celebrities to sell digital media direct to fans. Mostly this has been in the form of ebooks and music lessons, but we have entertained discussions of high quality audio files and full-length films. The key has been to leverage events, such on-stage appearances. A simple QR code or tweeted message starts the purchase and delivery process. Think of audiences leaving a concert and buying a video of the signature song being performed just as they saw it.
As reported in Pando Daily, celebrities and their newfound ability to connect with their fans via social media is creating a new wave of commerce. A snippet:
"In the past, celebrities were only able to communicate with their fans through traditional media. This was limiting, because it was a one-way dialogue, with no opportunity for fans to respond to or interact with them. But today, thanks to Facebook, Twitter, Tumblr, and Pinterest, celebrities can talk directly to their fans, and can share the products they like, love, and even produce."
