Tim O'Reilly was interviewed about digital publishing in the most recent issue of Forbes magazine. Anyone considering selling their own ebooks or other digital content should read the article and consider what he says about building direct sales channels to buyers.
The full interview transcript suggests the value of building channels to buyers.
"If you look at our channels today in e-books, our direct sales are our largest channel. Our second-largest e-book channel is Safari, which we also control. So we’ve been building channels for some time."