Thursday, March 8, 2012

Pinterest, Pin-boards and Copyright

Default Bitmenu coupons now automatically include little red Pinterest "Pin it" buttons, right alongside Google+, LinkedIn, Twitter and Facebook.

While these viral buttons release the coupon into the various social streams, Pinterest goes a step further.  Anyone who is a fan of a given publisher can create a "pin-board" of their favorite coupons.  The image pinned can come from the Bitmenu coupon or the Seller's landing page(s).  Each pinboard has a very easy to read (and pass along) web address, such as:

http://pinterest.com/duhring/acoustic-guitar-lessons/

The result is attractively presented options for friends and fans.  For Pinterest, the results have been staggering.  They are growing faster than any other social network, including Facebook.  In fact, Pinterest integrated deeply with Facebook in January, and their growth has skyrocketed since then.

Of concern to any Seller are copyright issues related to sharing both Pins and Bitmenu Offer pages.  Since the image on the offer coupon is purely the property of the Seller,  Pinterest's terms are very similar to Bitmenu's.  They have taken pains to make the act of "pinning" effortless and freely available.

“YOU ACKNOWLEDGE AND AGREE THAT, TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE ENTIRE RISK ARISING OUT OF YOUR ACCESS TO AND USE OF THE SITE, APPLICATION, SERVICES AND SITE CONTENT REMAINS WITH YOU.”