This past week, eBay hosted its second Developer's Conference. The message: "e-commerce" becomes mainstream commerce when retailers integrate online services into their current business practices. Selling digital content through social media was a major trend featured by Carey Kolaja, PayPal's Senior Director of Digital Goods. She hosted a vibrant panel that yielded insights into building successful campaigns. At Bitmenu, we are constantly asked to help sellers engage buyers through their networks of colleagues and friends. Our toolset was deigned for the methods recommended by panel members:
Don't think of your audience as "only" a few hundred people. Remember that each Facebook user has an average of 130 friends who will see their activity. If you think about what messages will inspire your audience to act, your messages can extend to tens of thousands of potential impressions. When USRowing announces the availability of recent races, we see purchases across networks of friends and family members.
Acoustic Guitar magazine, which typically yield 5x response levels when compared to "deal" sites. Our "white label" orientation sets up the seller as the authentic voice and increases sharing.
Baker Street has recently focused on authors promoting within private LinkedIn groups, and has seen their sales increase 300%.
Finally, engage through the stream. As much as 95% of all visitors to a Facebook "fan" page never return. Wall posts are where the action is. Racing Yesterday sees a regular uptick in activity whenever community members comment of the author's activities.
Bitmenu sellers simply paste our URLs into Facebook, LinkedIn, Google+ and twitter. These recommendations from this excellent panel are well worth following to increase awareness, engagement and sales.